Ever wonder how to actually make your business worth more — not just in revenue, but in real enterprise value?
In this episode, David DeCelle sits down with Mark Osborne, named by Ad Age Magazine as one of the Top 25 Marketing Technology Trailblazers in the world. Mark breaks down the 13 marketing and sales levers that directly impact EBITDA and valuation — insights pulled from his white paper Maximize the Multiple.
From selling out concerts in the early internet days to running AI-driven marketing systems that scale and sell companies — this conversation bridges the worlds of creativity, analytics, and exit strategy.
What You’ll Learn:
???? The difference between revenue growth and enterprise value (and why most founders confuse the two)
???? How to use marketing systems to boost EBITDA before selling your business
???? Why “marketing and sales” are no longer separate — they’re one revenue engine
???? The 13 levers every owner should pull before exit
???? The wild story of how Mark built one of the fastest-growing agencies in America from scratch
???? The surprising origin of email marketing (and how a Dave Matthews Band bootleg changed everything)
???? Resources Mentioned: Connect with Mark: linkedin.com/in/remarkablemark
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Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: David@businesswiththeboyz.com
Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: Landon@businesswiththeboyz.com
