Justin Price, a fifth-generation Floridian, discussed his journey from a creative director to founding Vers Creative, a branding and marketing agency with 13 full-time staff and 18-20 contractors. Justin emphasized the importance of diversifying revenue streams to avoid over-reliance on any single client, citing a significant loss due to COVID-19. He highlighted the integration of AI tools to enhance efficiency, reducing project timelines from weeks to minutes. Justin’s book, “The Creative Squeeze,” addresses leadership challenges in the creative industry, advocating for a balanced approach to leverage technology while maintaining human connection and creativity.
In this episode:
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Justin Price shares his Florida entrepreneurial journey
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Overcame personal challenges to start marketing agency
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Transitioned from nonprofit creative director to entrepreneur
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Built agency focusing on branding and marketing
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Navigated major account loss during COVID-19
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Integrated AI tools to improve business efficiency
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Wrote book on leading creative teams effectively
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Emphasizes employee development and technological adaptation
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Connect with Justin:
Website: https://www.verscreative.com/team/justin-price
Connect with David:
Website: www.businesswiththeboyz.com
LinkedIn: www.linkedin.com/in/daviddecelle
Email: David@businesswiththeboyz.com
Connect with Landon:
Website: www.businesswiththeboyz.com
LinkedIn: www.linkedin.com/in/landon-troyer-837b822b
Email: Landon@businesswiththeboyz.com
