One more time for the Boyz in the back!
Today we are sitting down with Elina Panteleyeva, founder of Dude Wolf—a seven-figure e-commerce brand built for doodle dog owners. Alina shares her inspiring journey from being laid off in 2023 to launching her first product and scaling her business to seven figures in just 15 months, all without prior e-commerce experience, a team, or outside investors.
Key Highlights:
- How Elina turned a layoff into an entrepreneurial opportunity
- The power of mindset, vision boards, and daily affirmations in overcoming self-doubt
- Building an audience and community before launching a product
- Using direct customer feedback and organic social media to develop and validate products
- The importance of human connection over automation in customer engagement
- Bootstrapping, taking calculated risks, and leveraging savings to fund growth
- Launching with a small but engaged email list and scaling to 20,000+ subscribers
- Product development insights: from detangler spray to shampoo and upcoming launches
- The value of reviews, personal outreach, and building raving fans
Whether you’re an aspiring entrepreneur or a seasoned business owner, Elina’s story is packed with actionable advice on resilience, community-building, and authentic brand growth.
Tune in for a candid conversation about risk, reward, and the real work behind building a successful e-commerce brand from scratch!
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Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: David@businesswiththeboyz.com
Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: Landon@businesswiththeboyz.com
